Have you ever had photos taken in direct sunlight? Did it give faces some weird and creepy shadow patterns which made the people look more like deranged weirdos? (Campfire flashlight face anyone?) Here's a valuable tip: On sunny days, don't pose for photos in direct sunlight. Please. And likewise don't pose people in direct sunlight. Take them to the shade and use a flash. You also don't want squinty eyes either. Go into the shade.
Or better yet, hope for an impending storm! This may sound contrary to Utopian expectations, and I know that sounds horrible to wish for, especially for peoples' wedding shoots, but as a photographer it makes sense to you and to me, and I'll tell you why.
In the studio, photographers often use light diffuses, which are translucent white colored items which spread out harsh sources of light to diffuse them and to give subjects a much more soft and pleasing appearance. Call in the clouds! What better natural and overall diffuse than white misty cloud cover?
Another option in case it pours before you can get any shots in: Find a covered yet open-to-the-outdoors pavilion, or find a nice indoor place with huge windows or skylights to let in lots of light.
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